COSTA : Community Services and Outreach published by Enterprise Publishers at the international level covers many common problems or problems related to community services, development, strengthening, and empowerment. The purpose of this journal publication is to disseminate conceptual thoughts or ideas and research results that have been achieved in the field of community service. Journal of Community Service contains various activities from various community groups in handling and managing various potentials, obstacles, challenges and problems that exist in the community. The implementation of service activities also involves the participation of the community and partners. Service activities are organized into activities aimed at improving community welfare. The focus and scope of the Cores Journal include collaborative and participatory quantitative or qualitative manuscript or article based on knowledge and technology transfer in the format of Community Service that covers relevant fields of knowledge, namely: Social Education Science Sports Language Business and Economics Engineering and Vocational Arts Law This journal will publish every 4 months or 1 year 3 issues. Any interested author can submit a manuscript following the submission guidelines. Please read this guide carefully. Authors who wish to submit their manuscript to the COSTA: Services and Outreach editorial office must adhere to the writing guidelines. If the submitted manuscript does not comply with the guidelines or is written in a different format, it will be REJECTED by the editor before further review. Editors will only accept manuscripts that meet the specified format. Each article that enters the editorial staff will be selected through the Desk Review and Initial Manuscript Evaluation process by the Editorial Board. Then, the article will be sent to Mitra Bebestari/peer reviewer and will go to the next selection with a Double-Blind Peer-Review Process. More details on reviewing policies and processes are available in the submission guidelines.
Analysis of Marketing Strategies for “Warisan Analog”
This community research aim of this study is to analyze effective marketing strategies for UMKM Warisan Analog in facing business challenges in the digital era. The main problem faced is the difficulty in effectively developing the business due to divided focus between academic tasks, exams, and business operations. The community service’s team method of study used include company profile analysis, problem identification, business development recommendations, and analysis of the impact after the implementation of recommendations. he findings of the community service activities indicate that with the implementation of appropriate digital marketing strategies, UMKM Warisan Analog can enhance its visibility and business competitiveness.
Copyright (c) 2025 COSTA : Community Service and Outreach https://creativecommons.org/licenses/by-nc-sa/4.0
The Digitalization Of MSME "Zuppa Soup Zolla" as an Effort to Enhance Brand Awareness and Profitability
This community research discusses the digitalization of "Zuppa Soup Zolla" SMEs as an effort to increase brand awareness and sales. The main problem faced by SMEs is the lack of market penetration and limited access to information. The purpose of this study is to analyze the impact of digitalization on brand awareness and sales of "Zuppa Soup Zolla" SMEs. The community service’s team method of study include case studies, market data analysis, and implementation of digital marketing strategies. The community research results show a significant increase in brand awareness and sales after digitalization is carried out. This community research activities provides insights into the importance of digitalization for SMEs in enhancing their online presence and competitiveness in an increasingly digital market.
Implementation of E-Marketing Strategies at Persada Oto
Digital marketing analysis on MIE BYALAK’s SME
This community research aims to analyze the implementation of digital marketing in UMKM Mie Byalak as a response to marketing challenges faced. Through a qualitative approach, This community service team's research method uses data obtained through interviews with business owners and direct observation of the marketing strategies used. The findings of the community service activities indicate that UMKM Mie Byalak faces obstacles in utilizing the potential of digital marketing optimally, especially in terms of social media usage and content strategies. Strategic recommendations are provided to enhance online presence, strengthen interaction with consumers through digital platforms, and increase brand awareness. This research provides insights into the importance of digital marketing in enhancing the visibility and competitiveness of UMKM in the digital era.
Digital Marketing Strategies For Smes In Lintas Coffee Shop
This community research aim of this study is to analyze the implementation of Digital Marketing strategies in enhancing the performance of small and medium enterprises (SMEs) in the coffee shop sector. The main issue faced by SMEs is the underutilization of online platforms to expand market reach and increase sales. The community service’s team method of study employed is a case study focusing on Lintas coffee shop as the research object. Data was collected through interviews with business owners and social media content analysis. The findings of the community service activities indicate that the implementation of Digital Marketing strategies, particularly through Instagram platform, can enhance customer interaction, increase brand awareness, and boost sales.
This community research aims examines the digital marketing issues faced by Kuinstuff's MSMEs in promoting their branded goods storage services. The aim of this research is to provide recommendations on digital marketing strategies that can help Kuinstuff enhance their online presence. The community service’s team method of study used include analyzing the company's profile, identifying the issues faced, and implementing recommendations from Dolmyme Consultant. The findings of the community service activities indicate that Kuinstuff faces challenges in terms of low follower count, lack of content consistency, and time management difficulties. The recommendations provided include increasing the number of followers through social media marketing, maintaining consistency in posting content on Instagram, managing time with Google Calendar, and recruiting staff.
Implementasi Sosial Media Marketing pada Instagram Konveksi Ixdim Collection
This community research aim of this research is to implement a social media marketing strategy on Instagram for Ixdim Collection, a clothing manufacturer. The main issue faced is the lack of focus on digital marketing and suboptimal SEO optimization. The research objective is to explain the social media marketing strategy that will be implemented and analyze the changes that occur after the implementation of this strategy. The community service’s team method used include a case study, data analysis, and solution recommendations from Three Minds Consulting. The research findings of the community service activities indicate the need for strengthening branding, optimizing SEO, and improving content quality to enhance the visibility and sales of Ixdim Collection.
Driving Growth for Small Business Through Effective Digital Marketing of Klouse.Co
Klouse.co, a women's clothing store, has successfully navigated the competitive fashion industry by adopting an effective digital marketing strategy. This community research aims explores Klouse.co's journey, which highlights their adaptability to changing online marketing landscapes. The study identified several digital marketing issues, including poor content schedule management, less precise influencer choices, and less interactive content on various social media platforms. The community research provides solutions to those issues, including selecting suitable influencers to endorse the products, creating regular content, enhancing interaction, and improving content scheduling. Klouse.co implemented some of the solutions, resulting in higher audience engagement, improved sales, and loyal customers. The findings of the community service activities concludes by recommending effective digital marketing strategies, such as using analytics tools, experimenting with posting times, avoiding threatening language, collaborating with influencers, and attracting new followers through paid advertising campaigns and Instagram's discovery tools
This community research aims discusses the implementation of digital marketing in the MSME "BA&SO123" with a focus on problem identification and development recommendations in marketing strategies. The identified problems include the limited utilization of social media and the untapped potential for increased sales through digital marketing. The aim of this community research is to analyze the influence of digital marketing strategies on the increase in sales of the MSME "BA&SO123" and to formulate development recommendations that can enhance their digital marketing effectiveness. The community service’s team method of study include interviews, observations, and data analysis to identify problems and formulate recommendations. The findings of the community service activities indicate that wider utilization of social media and integrated digital marketing strategies can enhance the visibility and sales of the MSME "BA&SO123".
The community research aim of this study is to analyze the digital marketing strategies implemented by the Hey.Beauty! SMEs with a focus on problemcy in content posting, and limitations in the promotional platforms used. The identification, proposed solutions, and digital marketing implementation. The community service’s team method of study include case studies and analysis of the promotional activities carried out by the SMEs. The community research results indicate several issues such as low number of followers, inconsistene proposed solutions include creating highlights on Instagram, scheduling content, and diversifying promotional platforms. Although some solutions have been implemented, there are still challenges in managing the business individually. The future hope is that Hey.Beauty! SMEs can continue to be consistent in digital marketing activities to enhance online presence and competitiveness.
Recommendations Marketing Strategy Of Hankeikeu
This community research aims delves into the marketing strategies recommended for Hankeikeu, a cake business encountering challenges in boosting brand awareness and expanding its customer base. The primary aim of this study is to pinpoint the marketing issues faced by Hankeikeu, devise effective marketing strategies, and assess the implementation of said strategies. The community service’s team method of study employed encompass market analysis, monitoring social media trends, and leveraging Instagram and TikTok advertisements. The findings of the community service activities reveal that by generating content based on viral trends and utilizing social media ads, Hankeikeu can heighten brand awareness and reach a broader market.
The Implementation Project of Digital Marketing through Instagram Ads Towards Hantaran JKT
The community research aim of this research is to optimize the digital marketing of JKT Delivery Service SMEs through Instagram Ads in order to increase brand awareness and customer interaction. The main problem identified is the minimal use of digital marketing, which has resulted in a lack of brand equity and cost efficiency. The community service’s team method of study include problem identification, solution recommendations, and the implementation of digital marketing strategies. The research findings of the community service activities show a significant increase in the number of reached accounts, content interactions, and direct responses from potential customers after implementing Instagram Ads solutions. Suggestions are given to continue expanding the use of digital marketing media, especially through Instagram, in order to reach a wider target market and enhance engagement.
Net Ninja Consultation Project For MSME Dentje
This community research aims the marketing consultation conducted by Net Ninja for Dentje's MSME, a business that offers various homemade brownie variants. The main issues faced by Dentje include limited marketing reach, restricted brand promotion, and human resource constraints. The aim of this community research is to identify these obstacles and develop improvement strategies to enhance Dentje's business performance. The community service’s team method of study employed include analyzing the issues at hand, devising improvement strategies, as well as providing guidance and support post-consultation. The findings of the community service activities consist of various strategies formulated to address Dentje's challenges, such as collaborating with influencers and expanding the marketing reach of their products.
MSME Ann's Hijab's Digital Marketing Project
This community research aims to analyze the digital marketing issues faced by Ann's Hijab SMEs and provide appropriate solutions to enhance their online marketing performance. The community service’s team methods used include case studies, interviews, observations, and data analysis. The findings of the community service activities indicate that Ann's Hijab is facing challenges in effectively utilizing e-marketing to reach a wider market and enhance interaction with consumers. Various solutions have been proposed and some of them have been successfully implemented, such as increasing online presence through social media, improving content quality, and strengthening brand awareness. This community research provides valuable insights for SMEs in optimizing their digital marketing strategies.
Marketing Analysis Strategy for Agans Culinario
This community research aims to investigates the challenges faced by PT Agans Culinario in their business operations, particularly related to ineffective digital marketing strategies leading to temporary business cessation. The study aims to provide recommendations for improving digital marketing effectiveness and business continuity. The community service’s team method of study involves a comprehensive literature review on digital marketing, SMEs, promotion, social media, and consumer behavior. By analyzing these key areas, the study aims to propose solutions to enhance Agans Culinario's digital marketing strategies and overall business performance. The findings of the community service activities highlight the critical role of digital marketing in the success of Small and Medium Enterprises (SMEs) and emphasize the need for strategic digital marketing implementation. The research outcomes aim to assist SMEs in leveraging digital marketing tools to increase market share and engage with consumers effectively.
Digital Marketing For Micro Businesses @Thatsmellparfume.id
This community research aims to address the challenges in digital marketing for the online perfume business @Thatsmellparfume.id in Indonesia. The identified issues include the underutilization of social media platforms and limited resources for sustainable digital marketing strategies by @Thatsmellparfume.id. The community service’s team method of study involves problem identification, the development of interview-based strategies with business owners, and the implementation of solutions through a multi-platform approach and educational content. The findings of the community service activities indicate an increase in the use of the TikTok platform, the utilization of Linktree to optimize consumer access, and the production
Digital Marketing Analysis Conducted by Buzzbooster on The SME "Bines Pastel”
This community research aims to analyze the challenges in digital marketing faced by UMKM Bines Pastel and provide appropriate solutions through the digital marketing consultant approach of "Buzzbooster". The main issues identified include lack of engaging content, suboptimal use of Whatsapp Business, and difficulties in broadcasting price changes. The SWOT analysis method is employed to identify the strengths, weaknesses, opportunities, and threats encountered by UMKM. The results indicate that by enhancing engaging content, utilizing Whatsapp Business effectively, and improving price change broadcasts, UMKM Bines Pastel can enhance its digital presence and attract more consumers.
Copyright (c) 2024 COSTA : Community Service and Outreach https://creativecommons.org/licenses/by-nc-sa/4.0
Enhancing Business Success Through QRIS Digital Marketing Strategies
Digital marketing through QRIS (Quick Response Code Indonesian Standard) has become one of the increasingly popular strategies in today's business world. QRIS is a payment system that utilizes QR codes to facilitate transactions quickly and efficiently. In the marketing context, QRIS can be used as a tool to increase interaction with customers, expand market reach, and increase customer loyalty. This community research discusses digital marketing through QRIS as an innovative means of achieving marketing goals. Research has shown that using QRIS can provide many benefits to companies, including the ability to track and analyze customer data, facilitate easy and quick payment, and strengthen customer interaction through special loyalty programs and promotions.
Marketing Strategies Analysis for “Nest Coffee"
This community research aim of this research is to analyze the implementation of digital marketing strategies in Nest Coffee's SMEs with a focus on increasing brand awareness and target market. The main issues identified include the lack of effective managerial implementation, suboptimal promotion, and inability to utilize digital platforms optimally. he community service’s team method used include SWOT analysis, problem identification, strategy implementation, and recommendations for business development. The findings of the community service activities indicate that a more intensive implementation of digital marketing can increase the interest of coffee enthusiasts, expand the menu and services, and broaden the market reach through E-CRM and Tiktok Shop applications. The recommendations include the implementation of E-CRM application, enhancement of content innovation, and the creation of an SME website.
Daisy Kost's Digital Marketing Optimization
This community research aims to optimize Daisy Kost's digital marketing strategy through analysis and implementation of identified solutions. The main issues faced are low website traffic and lack of engagement from potential renters. The methods utilized include business profile analysis, issue identification, solution implementation, and result evaluation. The findings of this research indicate a significant improvement in website traffic, conversion rates, and engagement with digital marketing content.
Digital Marketing Strategies for SnearkersCare
This study examines the effectiveness of digital marketing strategies in reaching Indonesian millennial consumers, focusing on the case of SneakersCare. The research addresses the underutilization of social media platforms and the need for improved content posting schedules. Through interviews with the owner of SneakersCare and the implementation of e-marketing solutions by the Hexa Team, the study aims to enhance brand visibility and customer engagement. Key phases include business approachment, interviews, brainstorming, content creation, and social media utilization. By leveraging platforms like Instagram and TikTok, the interaction with consumers has increased, aided by the use of Linktree for seamless communication. The improved content posting schedule has positively impacted social media marketing efforts.
Digital Marketing Analysis by Gaizen Consultant for SME "Manten Jowo"
This community research aim of this research is to analyze the digital marketing strategies implemented by Gaizen Consultant for UMKM Manten Jowo. The main issue identified is the lack of brand awareness experienced by Manten Jowo. The community service’s team method used includes SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by the UMKM. Additionally, recommended solutions include the use of Canva application, Instagram Ads, Linktree, and the development of a more detailed Instagram bio. The findings of the community service activities indicate is expected to enhance the brand awareness of Manten Jowo and expand their market reach.
The aim of this study is to analyze the digital marketing strategies implemented by Grizzlyshoe, a small and medium-sized enterprise (MSME), in order to enhance their sales performance. The main issues identified include the lack of content variation and underutilization of Instagram Reels features in product promotion. The research methodology employed involves conducting interviews with business owners and analyzing social media content. The research findings indicate that by maximizing the use of Instagram Reels features and diversifying content, Grizzlyshoe MSME can attract more consumers and significantly improve their sales.
Optimizing Digital Marketing for “Betawi Ringkok”
This community research aim of this research is to optimize the digital marketing of Ringkok Betawi, a culinary SME in South Jakarta. The identified issues include underutilization of social media, weak branding, limited business space, and employees' lack of understanding of technology. The community service’s team method of study employed include SWOT analysis, discussions with the business owner, and the development of digital marketing strategy recommendations. The findings of the community service activities indicate the need for creating social media accounts, enhancing branding efforts, improving the business space layout, and providing technological education to the employees.