Recommendations Marketing Strategy Of Hankeikeu

Abstract

This community research aims delves into the marketing strategies recommended for Hankeikeu, a cake business encountering challenges in boosting brand awareness and expanding its customer base. The primary aim of this study is to pinpoint the marketing issues faced by Hankeikeu, devise effective marketing strategies, and assess the implementation of said strategies. The community service’s team method of study employed encompass market analysis, monitoring social media trends, and leveraging Instagram and TikTok advertisements. The findings of the community service activities reveal that by generating content based on viral trends and utilizing social media ads, Hankeikeu can heighten brand awareness and reach a broader market.