Business Strategy for “Hey.Beauty!”
Keywords:
MSME, Digital Marketing Strategies, Problem IdentificationAbstract
The community research aim of this study is to analyze the digital marketing strategies implemented by the Hey.Beauty! SMEs with a focus on problemcy in content posting, and limitations in the promotional platforms used. The identification, proposed solutions, and digital marketing implementation. The community service’s team method of study include case studies and analysis of the promotional activities carried out by the SMEs. The community research results indicate several issues such as low number of followers, inconsistene proposed solutions include creating highlights on Instagram, scheduling content, and diversifying promotional platforms. Although some solutions have been implemented, there are still challenges in managing the business individually. The future hope is that Hey.Beauty! SMEs can continue to be consistent in digital marketing activities to enhance online presence and competitiveness.
Downloads
References
[1] Singh, J., Steele, K., & Singh, L. (2021). Combining the Best of Online and Face-to-Face Learning: Hybrid and Blended Learning Approach for COVID-19, Post Vaccine, & Post-Pandemic World. Journal of Educational Technology Systems, 50(2), 140-171. https://doi.org/10.1177/00472395211047865
[2] Haleem, A., Javaid, M., Qadri, M. A., & Suman, R. (2022). Understanding the role of digital technologies in education: A review. Sustainable Operations and Computers, 3, 275-285.
[3] Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N., & Roig-Tierno, N. (2021). Digital Transformation: An Overview of the Current State of the Art of Research. Sage Open, 11(3). https://doi.org/10.1177/21582440211047576
[4] Yuliana, Y. (2021). The Digital Economy Growth and Prospect in Indonesia During the Covid-19 Pandemic. In Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021) (Vol. 198). Advances in Economics, Business and Management Research.
[5] Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889-901.
[6] Amaliyah, R., & David, W. (2021). Identification and Classification of MSMEs During The Covid-19 Pandemic In The DKI Jakarta. Journal of Entrepreneurship, Management, and Industry (JEMI), 4(1), 34-47.
[7] Sijabat, R. (2022). The Effects of Business Digitalization and Knowledge Management Practices on Business Performance: Findings from Indonesian Micro, Small, and Medium Enterprises. BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi, 29(2)
[8] Luhung, B., & Sukresna, I. M. (2023). Digital Marketing Strategy to Increase Sales of SHIBIRU MSME Products. Jurnal Dinamika Manajemen, 14(1), 111-123.
[9] Soelaiman, L., & Ekawati, S. (2021). The Role of Social Media in Enhancing Business Performance. In Tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021) (Vol. 216). Advances in Economics, Business and Management Research.
[10] Purwana, D., Rahmi, & Aditya, S. 2017. Pemanfaatan Digital Marketing Usaha Mikro Kecil dan Menengah UMKM Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani.[2] Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.
[11] Appel, G., Grewal, L., Hadi, R. et al. The future of social media in marketing. J. of the Acad. Mark. Sci. 48, 79–95 (2020). https://doi.org/10.1007/s11747-019-00695-1
[12] Kotler, P. and Keller, Kevin L. 2016: Marketing Management, 15th Edition New Jersey: Pearson Pretice Hall, Inc.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 COSTA : Community Service and Outreach
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
