Driving Growth for Small Business Through Effective Digital Marketing of Klouse.Co

Abstract

Klouse.co, a women's clothing store, has successfully navigated the competitive fashion industry by adopting an effective digital marketing strategy. This community research aims explores Klouse.co's journey, which highlights their adaptability to changing online marketing landscapes. The study identified several digital marketing issues, including poor content schedule management, less precise influencer choices, and less interactive content on various social media platforms. The  community research provides solutions to those issues, including selecting suitable influencers to endorse the products, creating regular content, enhancing interaction, and improving content scheduling. Klouse.co implemented some of the solutions, resulting in higher audience engagement, improved sales, and loyal customers. The findings of the community service activities concludes by recommending effective digital marketing strategies, such as using analytics tools, experimenting with posting times, avoiding threatening language, collaborating with influencers, and attracting new followers through paid advertising campaigns and Instagram's discovery tools