Digital Marketing Strategies For Smes In Lintas Coffee Shop
Keywords:
Digital Marketing, SMEs, implementation, Instagram, Coffee ShopAbstract
This community research aim of this study is to analyze the implementation of Digital Marketing strategies in enhancing the performance of small and medium enterprises (SMEs) in the coffee shop sector. The main issue faced by SMEs is the underutilization of online platforms to expand market reach and increase sales. The community service’s team method of study employed is a case study focusing on Lintas coffee shop as the research object. Data was collected through interviews with business owners and social media content analysis. The findings of the community service activities indicate that the implementation of Digital Marketing strategies, particularly through Instagram platform, can enhance customer interaction, increase brand awareness, and boost sales.
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