Analysis of Marketing Strategies for “Warisan Analog”
Keywords:
MSME, Marketing Srategies, Digital MarketingAbstract
This community research aim of this study is to analyze effective marketing strategies for UMKM Warisan Analog in facing business challenges in the digital era. The main problem faced is the difficulty in effectively developing the business due to divided focus between academic tasks, exams, and business operations. The community service’s team method of study used include company profile analysis, problem identification, business development recommendations, and analysis of the impact after the implementation of recommendations. he findings of the community service activities indicate that with the implementation of appropriate digital marketing strategies, UMKM Warisan Analog can enhance its visibility and business competitiveness.
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