Digital Marketing For Micro Businesses @Thatsmellparfume.id
Keywords:
Digital Marketing, MultiPlatform Strategy, Educational Content, Sosial Media, Optimization, @Thatsmellparfume.Id.Abstract
This community research aims to address the challenges in digital marketing for the
online perfume business @Thatsmellparfume.id in Indonesia. The identified issues
include the underutilization of social media platforms and limited resources for
sustainable digital marketing strategies by @Thatsmellparfume.id. The community
service’s team method of study involves problem identification, the development of
interview-based strategies with business owners, and the implementation of solutions
through a multi-platform approach and educational content. The findings of the
community service activities indicate an increase in the use of the TikTok platform,
the utilization of Linktree to optimize consumer access, and the production
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