E-Marketing Strategy of “KuinStuff”
Keywords:
MSME, Digital Marketing, Marketing StrategiesAbstract
This community research aims examines the digital marketing issues faced by Kuinstuff's MSMEs in promoting their branded goods storage services. The aim of this research is to provide recommendations on digital marketing strategies that can help Kuinstuff enhance their online presence. The community service’s team method of study used include analyzing the company's profile, identifying the issues faced, and implementing recommendations from Dolmyme Consultant. The findings of the community service activities indicate that Kuinstuff faces challenges in terms of low follower count, lack of content consistency, and time management difficulties. The recommendations provided include increasing the number of followers through social media marketing, maintaining consistency in posting content on Instagram, managing time with Google Calendar, and recruiting staff.
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