Enhancing Business Success Through QRIS Digital Marketing Strategies
Keywords:
QRIS, Digital Marketing, Marketing StrategiesAbstract
Digital marketing through QRIS (Quick Response Code Indonesian Standard) has become one of the increasingly popular strategies in today's business world. QRIS is a payment system that utilizes QR codes to facilitate transactions quickly and efficiently. In the marketing context, QRIS can be used as a tool to increase interaction with customers, expand market reach, and increase customer loyalty. This community research discusses digital marketing through QRIS as an innovative means of achieving marketing goals. Research has shown that using QRIS can provide many benefits to companies, including the ability to track and analyze customer data, facilitate easy and quick payment, and strengthen customer interaction through special loyalty programs and promotions.
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