Digital Marketing On MSME Ba&So123

Abstract

This community research aims discusses the implementation of digital marketing in the MSME "BA&SO123" with a focus on problem identification and development recommendations in marketing strategies. The identified problems include the limited utilization of social media and the untapped potential for increased sales through digital marketing. The aim of this community research is to analyze the influence of digital marketing strategies on the increase in sales of the MSME "BA&SO123" and to formulate development recommendations that can enhance their digital marketing effectiveness.  The community service’s team method of study include interviews, observations, and data analysis to identify problems and formulate recommendations. The findings of the community service activities indicate that wider utilization of social media and integrated digital marketing strategies can enhance the visibility and sales of the MSME "BA&SO123".