The Digitalization Of MSME "Zuppa Soup Zolla" as an Effort to Enhance Brand Awareness and Profitability

Authors

  • Keila Cane College Of Accountancy and Bussines Management Education Author
  • Dias Meutia Hindawan Universitas Pembangunan Nasional Veteran Jakarta image/svg+xml Author
  • Chiquitta Valerie Florencia Universitas Pembangunan Nasional Veteran Jakarta image/svg+xml Author
  • Muhammad Reza Bobbybonero Universitas Pembangunan Nasional Veteran Jakarta image/svg+xml Author

Keywords:

Digita Marketing, MSME, Brand Awareness

Abstract

This community research discusses the digitalization of "Zuppa Soup Zolla" SMEs as an effort to increase brand awareness and sales. The main problem faced by SMEs is the lack of market penetration and limited access to information. The purpose of this study is to analyze the impact of digitalization on brand awareness and sales of "Zuppa Soup Zolla" SMEs. The community service’s team method of study include case studies, market data analysis, and implementation of digital marketing strategies. The community research results show a significant increase in brand awareness and sales after digitalization is carried out. This community research activities provides insights into the importance of digitalization for SMEs in enhancing their online presence and competitiveness in an increasingly digital market.

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References

[1] HM.4.6/553/SET.M.EKON.3/10/2022 on the Development of UMKM as a Critical Engine of the National Economy Continues to Receive Government Support." (2022). Jakarta: Kementerian Ekonomi, Republik Indonesia

[2] Timur, A. (2023). MSME Empowerment as the Key to Economic Awakening in Tangerang City. Journal Of Public Policy and Applied Administration, 5(2)

[3] Meyer, K.E., Li, J., Brouthers, K.D. et al. International business in the digital age: Global strategies in a world of national institutions. J Int Bus Stud 54, 577–598 (2023). https://doi.org/10.1057/s41267-023-00618-x

[4] Sijabat, R. (2022). The Effects of Business Digitalization and Knowledge Management Practices on Business Performance: Findings from Indonesian Micro, Small, and Medium Enterprises. BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi, 29(2).

[5] R. D. Todor, “Blending traditional and digital marketing,” Bulletin of the Transilvania University of Brasov. Economic Sciences, vol. V, pp. 51-56, 2016.

[6] Karim, A and G. Ginting, “Pemanfaatan Digital Marketing Dengan Facebook Ads Bagi Pelaku

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Published

30.04.2025

Issue

Vol. 2 No. 1 (2025): COSTA: Community Service and Outreach

Section

Articles

License

Copyright (c) 2025 COSTA : Community Service and Outreach

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

Keila Cane, Dias Meutia Hindawan, Chiquitta Valerie Florencia, & Muhammad Reza Bobbybonero. (2025). The Digitalization Of MSME "Zuppa Soup Zolla" as an Effort to Enhance Brand Awareness and Profitability. COSTA : Community Service and Outreach, 2(1), 37-44. https://www.costa.enterprisepublisher.com/index.php/CST/article/view/23