Marketing Strategies Analysis for “Nest Coffee"

Abstract

This community research aim of this research is to analyze the implementation of digital marketing strategies in Nest Coffee's SMEs with a focus on increasing brand awareness and target market. The main issues identified include the lack of effective managerial implementation, suboptimal promotion, and inability to utilize digital platforms optimally. he community service’s team method used include SWOT analysis, problem identification, strategy implementation, and recommendations for business development. The findings of the community service activities indicate that a more intensive implementation of digital marketing can increase the interest of coffee enthusiasts, expand the menu and services, and broaden the market reach through E-CRM and Tiktok Shop applications. The recommendations include the implementation of E-CRM application, enhancement of content innovation, and the creation of an SME website.