Digital Marketing Analysis by Gaizen Consultant for SME "Manten Jowo"
Keywords:
SWOT, Digital Marketing, Brand AwarenessAbstract
This community research aim of this research is to analyze the digital marketing strategies implemented by Gaizen Consultant for UMKM Manten Jowo. The main issue identified is the lack of brand awareness experienced by Manten Jowo. The community service’s team method used includes SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by the UMKM. Additionally, recommended solutions include the use of Canva application, Instagram Ads, Linktree, and the development of a more detailed Instagram bio. The findings of the community service activities indicate is expected to enhance the brand awareness of Manten Jowo and expand their market reach.
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References
Wahyono, T. (2024). Digital Transformation in MSMEs in Indonesia: The Importance of Commitment to Change. Volume 4. International Journal of Social Service and Research.
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