Digital Marketing Analysis Conducted by Buzzbooster on The SME "Bines Pastel”
Keywords:
Digital Marketing, MSMEs, Digital TransformationAbstract
This community research aims to analyze the challenges in digital marketing faced by UMKM Bines Pastel and provide appropriate solutions through the digital marketing consultant approach of "Buzzbooster". The main issues identified include lack of engaging content, suboptimal use of Whatsapp Business, and difficulties in broadcasting price changes. The SWOT analysis method is employed to identify the strengths, weaknesses, opportunities, and threats encountered by UMKM. The results indicate that by enhancing engaging content, utilizing Whatsapp Business effectively, and improving price change broadcasts, UMKM Bines Pastel can enhance its digital presence and attract more consumers.
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