The Implementation Project of Digital Marketing through Instagram Ads Towards Hantaran JKT

Abstract

The community research aim of this research is to optimize the digital marketing of JKT Delivery Service SMEs through Instagram Ads in order to increase brand awareness and customer interaction. The main problem identified is the minimal use of digital marketing, which has resulted in a lack of brand equity and cost efficiency. The community service’s team method of study include problem identification, solution recommendations, and the implementation of digital marketing strategies. The research findings of the community service activities show a significant increase in the number of reached accounts, content interactions, and direct responses from potential customers after implementing Instagram Ads solutions. Suggestions are given to continue expanding the use of digital marketing media, especially through Instagram, in order to reach a wider target market and enhance engagement.