Implementasi Sosial Media Marketing pada Instagram Konveksi Ixdim Collection
Keywords:
Social Media Marketing, Branding, SEOAbstract
This community research aim of this research is to implement a social media marketing strategy on Instagram for Ixdim Collection, a clothing manufacturer. The main issue faced is the lack of focus on digital marketing and suboptimal SEO optimization. The research objective is to explain the social media marketing strategy that will be implemented and analyze the changes that occur after the implementation of this strategy. The community service’s team method used include a case study, data analysis, and solution recommendations from Three Minds Consulting. The research findings of the community service activities indicate the need for strengthening branding, optimizing SEO, and improving content quality to enhance the visibility and sales of Ixdim Collection.
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