Optimizing Digital Marketing for “Betawi Ringkok”
Keywords:
Branding, Digital Marketing, MSMEsAbstract
This community research aim of this research is to optimize the digital marketing of Ringkok Betawi, a culinary SME in South Jakarta. The identified issues include underutilization of social media, weak branding, limited business space, and employees' lack of understanding of technology. The community service’s team method of study employed include SWOT analysis, discussions with the business owner, and the development of digital marketing strategy recommendations. The findings of the community service activities indicate the need for creating social media accounts, enhancing branding efforts, improving the business space layout, and providing technological education to the employees.
Downloads
References
Kotler, P., & Keller, K. L. (2016). Marketing Management (15 ed.). London: Pearson Education.
Hartono, H., Hutomo, K., & Mayangsari, M. (2012). Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan Pada Perusahaan” Dengan Menetapkan Alumni Dan Mahasiswa Universitas Bina Nusantara Sebagai Objek Penelitian. Binus Business Review, 3(2), 882-897.
Zarella, D (2011). The Social Media Marketing Book. Sebastopol: ”Reilly media, Inc
Asmaya, F. 2015. Pengaruh penggunaan media sosial facebook terhadap perilaku prososial remaja di kenagarian koto Bangun. Jom FISIP.
Susanti, S., Gunawan, W., & Sukaesih, S. 2019. Pengembangan Pemasaran Bordir dan Kelom Geulis Tasikmalaya Melalui Media Sosial. Jurnal Kumawula: Jurnal Pengabdian Kepada Masyarakat, 2(3), 248–261. https://doi.org/http://10.24198/kumawula.vli3.25256.
Taprial, V., & Kanwar, P. (2012). Understanding Social Media. Ventus Publishing.
Lestari, T. I., & Yunita, L. (2020). The Implementation of SWOT Analysis As a Basis For Determining Marketing Strategies. Volume 10. Enrichment: Journal of Management.
Dewi, I. G. A. A. O. (2021). Understanding Data Collection Methods in Qualitative Research: The Perspective of Interpretive Accounting Research. Volume 1. Journal of Tourism Economics and Policy.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 COSTA : Community Service and Outreach
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.