Optimizing Digital Marketing for “Betawi Ringkok”

Abstract

This community research aim of this research is to optimize the digital marketing of Ringkok Betawi, a culinary SME in South Jakarta. The identified issues include underutilization of social media, weak branding, limited business space, and employees' lack of understanding of technology. The community service’s team method of study employed include SWOT analysis, discussions with the business owner, and the development of digital marketing strategy recommendations. The findings of the community service activities indicate the need for creating social media accounts, enhancing branding efforts, improving the business space layout, and providing technological education to the employees.