Digital Marketing Strategies for SnearkersCare
Keywords:
Digital Marketing, Social Media, Marketing StrategiesAbstract
This study examines the effectiveness of digital marketing strategies in reaching Indonesian millennial consumers, focusing on the case of SneakersCare. The research addresses the underutilization of social media platforms and the need for improved content posting schedules. Through interviews with the owner of SneakersCare and the implementation of e-marketing solutions by the Hexa Team, the study aims to enhance brand visibility and customer engagement. Key phases include business approachment, interviews, brainstorming, content creation, and social media utilization. By leveraging platforms like Instagram and TikTok, the interaction with consumers has increased, aided by the use of Linktree for seamless communication. The improved content posting schedule has positively impacted social media marketing efforts.
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