Digital Marketing at Grizzlyshoe MSME
Keywords:
Instagram Reels, Content Analysis, Digital Marketing, Sales EchancementAbstract
The aim of this study is to analyze the digital marketing strategies implemented by Grizzlyshoe, a small and medium-sized enterprise (MSME), in order to enhance their sales performance. The main issues identified include the lack of content variation and underutilization of Instagram Reels features in product promotion. The research methodology employed involves conducting interviews with business owners and analyzing social media content. The research findings indicate that by maximizing the use of Instagram Reels features and diversifying content, Grizzlyshoe MSME can attract more consumers and significantly improve their sales.
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References
Kotler, P.(1980), Marketing Management: Analysis, Planning, and Control. 4th Ed. London: Prentice-Hall, Inc.
Brenda Kienan. (2001), Small Business Solutions E-Commerce, Alex Media Komputindo, Jakarta.
Shahbaznezhad, H., Dolan, R., & Rashidirad, M. (2021). The Role of Social Media Content Format and Platform in Users’ Engagement Behavior. Journal of Interactive Marketing, 53(1), 47-65. https://doi.org/10.1016/j.intmar.2020.05.001
Kenneth J. Laudon, Jane P. Laudon. (1998). Sistem Informasi Manajemen: The Digital Firm, International Edotion. New Jersey: Pentise Hall International Inc
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