Daisy Kost's Digital Marketing Optimization
Keywords:
MSME, Marketing Analysis, Digital MarketingAbstract
This community research aims to optimize Daisy Kost's digital marketing strategy through analysis and implementation of identified solutions. The main issues faced are low website traffic and lack of engagement from potential renters. The methods utilized include business profile analysis, issue identification, solution implementation, and result evaluation. The findings of this research indicate a significant improvement in website traffic, conversion rates, and engagement with digital marketing content.
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References
Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan digital marketing bagi usaha mikro, kecil, dan menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15 ed.). London: Pearson Education.
Weke, B., & Owoade, T. (2022, December 13). Assessing the Impact of Generation Z’s Digital Marketing Methods on the Current UK Economy: Consumer’s Purchase Intention as a Case Study. https://doi.org/10.31234/osf.io/jh9n3
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